Today an ever expanding array of goods and services compete online for the attention of visitors. Just a few decades ago, many people had not even heard of the Internet. The concept of actually conducting global marketing campaigns in that venue struck some people as outlandish. Time have changed.
As e-commerce ventures grow ever more popular, people around the world have come to expect greater responsiveness when they venture online. Sites that do not present clear information rapidly soon discover many competing places capture a visitor’s attention. Whereas a previous generation of Internet surfers would patiently wait for advertising rich web pages to load successfully, today’s patrons often grew up expecting instantaneous service. They will not sit by idly while a poorly designed company struggles to appear on-screen.
The changing demographics of the Internet argue that successful companies should plan on designing responsiveness and greater interactivity directly into their sites. Simply attaining a high SEO placement with search engines does little to promote a business if patrons visit the site once, grow impatient with boring content or slow page loading, and then hurry away to peruse other, more genuinely helpful sites. It is a far better marketing strategy to cultivate visitor loyalty. By making your webpages responsive and useful to online visitors, you benefit your business in the long run. Visitors will keep returning.
The importance of responsiveness appears in the preference of many online visitors for unique, informative, really applicable content. Many of the most successful online sites present new content every day or so. This effort keeps visitors engaged by answering their need for information; it allows businesses to develop a personal relationship with potential online customers even in the highly impersonal context of the Internet. By designing a website that treats every visitor in a responsive manner, as an individual, the business demonstrates respect for its prospective customers.
In this competitive online environment, successful enterprises value responsiveness. Just as prosperous brick and mortar companies for years have emphasized customer service, popular e-commerce site owners understand that busy online visitors require access to information on their sites quickly. They don’t expect to wait a long time for slowly loading content!